We conduct many different types of studies dedicated to the pharmaceutical and healthcare industries within Healthcare Market Research. Whether you need to find some basic data about a market you want to enter with a new product, or have to test the efficiency of a new ad you’ve been working on, or have to perform case-control studies – we have over 14 years of experience in the market, and are employing experts and specialists who have immense knowledge, and will help you solve any problems you might encounter.
We conduct research on:
- OTC and RX products
- Medical product packaging
- Dietary supplements
- Medical devices
- Brand awareness
- Advertising slogans
- Brand associations
- Quality of customer service
- Effectiveness of medical representatives
- Customers’ purchasing preferences
Our research methods
As part of the healthcare market research, we use a variety of analytical methods and techniques – all in order to achieve results which are as objective and reliable as possible. Some of the methods we use include:
- Paper surveys (PAPI);
- Computer-assisted personal interviews (CAPI);
- Computer-assisted telephone interviews (CATI);
- Computer-assisted web interviews (CAWI);
- Individual in-depth interviews (IDI);
- Focus group interviews (FGI);
- Desk Research;
- Sensory tests
- CLT studies
- Consumer tests
Research areas
Main areas of our analysis are OTC and RX drugs, as well as dietary supplements. As part of our Pharmaceutical Market Research, we gather insights from physicians, patients, pharmacists, medical staff and health facility managers. This type of data will let you create a product that fulfills all of the needs of your target customers.
Our research supports both the process of introducing new products to the market, and devising improvements to goods that are already available. Using our services you can be certain that your efforts will not go to waste.
Observational studies
We conduct non-interventional studies, which can assess the effectiveness of drugs by comparing their effect on patients with a control group. Within this type of study, we perform:
- Cross-sectional studies
- Case-control studies
- Cohort studies
- Test analyses
Healthcare market satisfaction surveys
As part of this type of research, we also perform customer and patient satisfaction surveys. We verify things such as:
- Efficacy of treatment;
- Quality of medical care;
- Quality of service;
- Openness of the staff to their patients’ needs;
- Fulfilling procedures by providing patients with the required information before their surgeries.
We can also research the satisfaction of your medical staff, which will help you keep your employees happy, and stop them from changing their jobs.
Another way of testing the quality of service and the knowledge your employees possess is using the mystery shopping technique. This method provides you with direct confirmation of knowledge – or lack thereof – of your sales force.
