For the price flexibility research, the BioStat company implements such methods as:
The method allows to determine the level of product price expected by customers and consists of asking respondents the following four questions in relation to specific products:
It assumes that the price of the product reflects its quality. This method can be implemented in research on the pricing of existing products and innovative ones. It helps in positioning the product and selecting a marketing strategy in relation to the price expected by customers. It does not allow to predict future consumer behaviour in as far as price changes are concerned.
It involves asking customers about the probability of buying a selected product at certain price options. In the case of positive feedback - consumers are asked about the probability of purchase using an option with a higher price; in the case of a negative assessment - the next questions relate to the likelihood of purchase using options that refer to lower prices.
It assumes that the price of the product reflects its quality. This method can be implemented in research on the pricing of existing products and innovative ones. It helps in positioning the product and selecting a marketing strategy in relation to the price expected by customers. It does not allow to predict future consumer behaviour in as far as price changes are concerned.
Brand Price Trade-Off is a simplified version of Conjoint research. Only the product features such as brand and price are taken into consideration in BPTO research. The respondent selects a product from the list of similar good yet of different brands and in a different price range. The price of the tested product is - at the first stage of the research - the lowest. In the subsequent stages of the study, the respondent is presented with the same list of products, with the same prices, except for the price of the tested product, which increases with respect to the price from the first stage. The tests are repeated until the respondent reaches the highest product price or resigns from the purchase.
Interviews
Surveys
The research can be performed on:
Frequently asked questions.
Tak. Nasi badacza wnikliwie analizują całą tematykę badania, problem badawczy oraz jakich wyników oczekuje klient. Na podstawie wielu zmiennych w zależności od badania, specjaliści wysyłają ankiety lub przeprowadzają wywiady z respondentami dobranymi bezpośrednio pod to badanie.
